Saturday, July 23, 2011

Jennifer Lopez Feat. Pitbull - On The Floor

Song Info:

"On the Floor" is a song by American recording artist and actress Jennifer Lopez, featuring Latin American rapper, Pitbull. It was released by Island Records on February 11, 2011 as the lead single from Lopez's seventh studio album Love?. "On the Floor" was written by Bilal Hajji, Kinda Hamid, Achraf Jannusi, Pitbull and Geraldo Sandell, as well as RedOne, who also produced the song. Its release coincided with Lopez’s appointment as a judge on the tenth season of US reality TV show American Idol, as well as several other product endorsement deals. Idol also provided a platform to debut the single's music video, as well as the stage for Lopez's first live performance of the song.

"On the Floor" is an up-tempo dance-pop, electropop and electro-house song, set in common time with a tempo of 130 beats per minute. Other elements of the song are borrowed from Eurodance, Latin American and techno music, including heavy synths and club beats. Its development was motivated by Lopez’s Latin heritage and pays homage to her career-beginnings as a dancer. It interpolates elements of the 1982 composition "Llorando Se Fué" written by Gonzalo and Ulises Hermosa, a composition previously sampled by Kaoma in their 1989 single "Lambada". Taking account of the sample, and RedOne's production, Lopez described "On the Floor" as an evolution of her classic sound and as something which sounded very current.

Editors from BBC Music and Los Angeles Times compared "On the Floor" to Lopez’s debut single, "If You Had My Love" (1999) and follow-up single, "Waiting for Tonight" (1999). Critics complemented the exotic production, referring to the sound as "vintage" Lopez, but criticized RedOne's lack of originality. Commercially, "On the Floor" is Lopez’s most successful single to date, topping more than eighteen national single charts. In the United States, it was Lopez's first single in four years to garner airplay, and to date has sold over two million copies, earning a double Platinum certification. The song was also certified triple Platinum in Australia and reached Platinum status in six other countries.

An accompanying music video was directed by TAJ Stansberry and choreographed by Frank Gatson, Jr, with fans being given the chance to vote for their preferred ending for the video. The completed clip premiered simultaneously on Vevo and during the March 3, 2011 episode of American Idol, watched by 25.26 million people. It depicts a Los Angeles underground club culture where Lopez portrays a "queen of the nightclub " amongst other characters. The video received critical acclaim for its expensive production, the styling and choreography, that critics felt best highlighted Lopez’s abilities as a dancer. A critic from MTV described the premiere of the video as something which overshadowed the episode of Idol on which it was shown.

Music Video Info:

The music video for "On the Floor" was filmed over the weekend dated January 22–23, 2011, with TAJ Stansberry serving as the director and Frank Gatson as the choreographer.[15][81] Lopez told MTV News that for the video she was holding an open casting call to find club kids, "[We want] those kids who go to the club and they dance all night and that's all they care about? It's just about having a good time, getting all sweaty, and it's all about the music and leaving it on the dance floor. I don't want to say what the video is, but that's the type of dancers. We're doing a big casting call..."[15] Meanwhile Gatson said that Lopez wanted a post-2AM Los Angeles club vibe for the video.

Media Info:

Format : AVI
Format/Info : Audio Video Interleave
Format/Family : RIFF
File size : 88.4 MiB
PlayTime : 4mn 19s
Bit rate : 2858 Kbps


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