"Till the World Ends" is a song by American recording artist Britney Spears. It was released as the second single from her seventh studio album, Femme Fatale. "Till the World Ends" was written by Dr. Luke, Alexander Kronlund, Max Martin and Kesha, while being produced by Dr. Luke, Max Martin and Billboard. The main inspiration of the song for Kesha was imagining Spears and any other female musicians touring the world. "Till the World Ends" was leaked on March 3, 2011, and was released for digital download the following day. The song is composed as an uptempo dance-pop and electropop song with an electro beat and a chant-like chorus, where Spears sings about dancing until the end of the world. "Till the World Ends" received mostly positive reviews, with critics calling it a catchy dance track and complimenting its anthemic nature.
A Bollywood remix of "Till the World Ends" was done by Indian music producer duo Salim and Sulaiman Merchant. The Femme Fatale Remix of the song, featuring rapper Nicki Minaj and Kesha, was released on April 25, 2011. The remix adds a rap by Minaj at the beginning, new vocals by Kesha and a dubstep breakdown. The Femme Fatale Remix received mixed reviews from critics, with some complimenting the diversity of the group and Minaj's rap, while others criticized the addition of Kesha. "Till the World Ends" became a commercial success, peaking inside the top ten in sixteen countries including Australia, Canada, France, New Zealand and the United States. The Femme Fatale Remix propelled the single to the top five in Canada and the United States.
An accompanying music video for the song was released on April 6, 2011. Directed by Ray Kay, it portrays Spears in an underground dance party set on December 21, 2012. Critics noted the similarities with the music video for "I'm a Slave 4 U" (2001), and predominantly gave positive reviews for it. A choreography cut was released on April 15, 2011. Spears has performed "Till the World Ends" on television shows Good Morning America and Jimmy Kimmel Live!, and performed it with Minaj at the 2011 Billboard Music Awards. She has also performed the song as the encore of the Femme Fatale Tour (2011).Music Video Info:
The music video for "Till the World Ends" was directed by Ray Kay and filmed inside a basement in Los Angeles, California. On March 17, 2011, Spears posted on her Twitter account, "Day 1 of the #TTWE Videoshoot. Just wrapped my first big dance number. Taking a well deserved break people!" She also tweeted a picture of her on set, wearing ripped tights, a Burberry Prorsum studded leather jacket and matching fingerless leather gloves. The making-of was chronicled on the special Britney Spears: I Am the Femme Fatale, which aired on MTV on April 3, 2011, at 21:00 EST (02:00 UTC). In the special, Spears is seen watching the playback, as she later explained, "[It is] just to make sure it's right and that the costume looks right and the dancers are together and we all look in unison. It's an energy and it looks fresh. It has a certain vibe with it and it makes sense." She also went on to describe the set as "grimy and gross [...] It was sweat and it was disgusting sometimes". At a point in the shoot, Spears changed her heels to Ugg boots during the shots that did not show her feet, stating "[Dancing in heels] hurts ... but it looks good. It wasn't a full-length shot, so a girl's about comfort when it's not showing." "Till the World Ends" is nearly the 40th music video Spears has made in her career. When asked if she feels she needs to top herself with every project, she responded,
Format : AVI
Format/Info : Audio Video Interleave
Format/Family : RIFF
File size : 108 MiB
PlayTime : 3mn 55s
Bit rate : 3823 Kbps
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