FEATURED MUSIC VIDEO

Tuesday, December 21, 2010

Ke$ha - Your Love Is My Drug

Song Info:

"Your Love Is My Drug" is a song by American recording artist and songwriter Kesha, from her debut album, Animal. It was released as the album's third single on May 21, 2010. The song was written by Kesha, Pebe Sebert, with Ammo, who co-produced the song with Dr. Luke and Benny Blanco. "Your Love Is My Drug"'s initial writing took place during a plane ride. Kesha stated the song had a carefree message and wasn't meant to be taken too seriously.

Critical reception of the song has been mixed to positive. Critics complimented the hook but had mixed reactions with the chorus. Some praised Kesha for knowing her way around a strong pop chorus, while others called it predictable and dull. Prior to the release of Animal, the song charted in the United States, the United Kingdom, and Canada. Since being released as a single it has gone on to reach the top five in Australia and the United States, as well as reaching the top ten in Canada. It has gone on to sell over two million copies in the US alone.

Kesha performed the song alongside "Tik Tok" on the thirty-fifth season of Saturday Night LiveThe Beatles' Yellow where she was covered in glow in the dark tribal-like make-up. In the music video, Kesha is portrayed in the desert while being chased around by her love interest. The main idea behind the video is being so in love with someone that you lose your head, comparable to love being a drug. The video features a digital animation aspect which was inspired by

Music Video Info:

The music video for the song, directed by Honey,[20] was shot on April 6 and April 7, 2010 in the Lancaster, California desert.[21] It premiered on Vevo at 12:01 a.m. on May 13, 2010.[22] Kesha described the concept behind the video in an interview, "I wanted it to be like a psychedelic trip of the mind, comparable with being so disgustingly in love with someone that you lose your head."[1] She chose to also incorporate an animal aspect to the video explaining that she was "a huge animal lover".[23] Kesha elaborated on the experience, "I also ride an elephant — no big deal! — and, um, I dance around a cave with black-light body paint and a python. I was in a cave, in the desert, and it was really fun."[1] When asked about the inspiration for the video, she said "This video was inspired by the Beatles' Yellow Submarine movie, the animation aspect. There's a little bit of [that] in there too".[1]

The video begins with Kesha waking up next to her love interest; she then proceeds to run away while being chased by the man. Kesha walks through the desert while split scenes of her are shown where she is riding an elephant and wearing a tiger mask while crawling around in the sand. They are later seen on a boat singing and pretending to row while digitally animated water is added. It then cuts to a scene of all animation in which Kesha is portrayed as a mermaid. The mermaid and the man share a kiss; the video then jumps to a scene on a rocky hillside with Kesha walking around the sand with the man standing above on a rock. The video then cuts to another scene where Kesha is covered in glow in the dark body paint while dancing around in a cave with a python around her neck.[24] The video ends with Kesha and her lover sitting around a campfire while still in the desert.[25]

James Montgomery from MTV said that "Your Love Is My Drug" was a "supremely catchy pop tune" and that the video was "the perfectly blissed-out accompaniment." Montgomery chided the video for "not making much sense" but noted "that hardly matters" as "Kesha has stumbled on a perfect formula for pop success: Don't think too big, or too much. Sometimes an elephant ride is just an elephant ride". His conclusion of the video and of Kesha herself was, "It's a lot harder than you'd think to make something seem this effortless. Like I said, you can accuse Kesha of many things — but don't ever say she's not smart. "[24]

Media Info:

Format : AVI
Format/Info : Audio Video Interleave
Format/Family : RIFF
File size : 65.6 MiB
PlayTime : 2mn 50s
Bit rate : 3234 Kbps


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