Thursday, December 16, 2010

Jay Sean Feat. Nicki Minaj - 2012 (It Ain't The End)

Song Info:

"2012 (It Ain't the End)" is a song by British recording artist, Jay Sean, taken from his fourth studio album, Freeze Time. It features American rapper and labelmate Nicki Minaj, and is due to be released as the album's lead single. The single was produced by OFM production team J-Remy and Bobby Bass. The song was released to U.S. radio stations and as a digital download to iTunes on 3 August 2010.[2]

Music Video Info:

The music video for "2012 (It Ain't the End)" was shot in Los Angeles on July 19, 2010, with Nicki Minaj. The video is set to lots of flashing lights and a typical hip-hop club scene environment. But in post-production, Sean says the music video's director Erik White will be zooming out to show parties in three cities around the world. "There's all these wonderful ideas the director Erik White has been telling me [about]." 'They are gonna zoom out, and it's gonna zoom into Tokyo! And the world is gonna spin around!' And I'm like, 'Really? That's amazing!' So for me, I'm looking forward to seeing those effects." "The concept of the video is basically all about throwing the biggest party, celebrating life. It's basically going around the world, from London to Tokyo to New York, seeing people celebrating good times."[9] The video should have a premiered on August 8, 2010 on MTV,[10] however the same day Sean confirmed on Twitter that the premiere has been rescheduled.[11] The video leaked on August 14, 2010, but Jay Sean confirmed that the leaked version of the video wasn't the final version.[12]

The video features a cameo appearance from former Spice Girl Melanie Brown, Cash Money Records CEO Birdman, writer Jared Cotter, producers J-Remy and Bobby Bass, and Thara. On August 24, 2010 was the final version of the video was released to VEVO. The prelude and the music video of his next single "Break Your Back" can be heard and seen in the end of the music video.[13]

Media Info:

Format : AVI
Format/Info : Audio Video Interleave
File size : 91.4 MiB
Duration : 3mn 41s
Overall bit rate : 3 460 Kbps


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