Monday, January 3, 2011

Spice Girls - 2 Become 1

Song Info:

"2 Become 1" is a song by the British pop group Spice Girls. Written by the group members, Matt Rowe and Richard Stannard during the group's first professional songwriting session, it was produced by Rowe and Stannard for the group's debut album Spice, released in November 1996. It was inspired by the special relationship that was delevoping between Geri Halliwell and Rowe during the writing session.

"2 Become 1" is a pop ballad, that features instrumentation from a guitar, an electronic keyboard, and string instruments. The lyrics focuses on the bonding of two lovers, and also address the importance of contraception. Its Big TV!-directed music video, which features the group in Times Square in New York City with fast moving cars appearing around multi-coloured lights, was completely shot against a green screen at a studio in London. The backdrop was later superimposed.

Released as the group's third single in December 1996, it was generally well-received by music critics and was a commercial success. It topped the UK Singles Chart for three weeks, becoming the group's third consecutive chart-topper, their second million-selling single, and their first Christmas number-one single in the United Kingdom. In July 1997, the song was released in the United States, peaking at number four on the Billboard Hot 100, and receiving a gold certification by the Recording Industry Association of America (RIAA). It performed similarly internationally, peaking inside the top ten on the majority of the charts that it entered.

Music Video Info:

The music video for "2 Become 1" was directed on 22 November 1996 by Big TV!, in a two-day shoot located at a studio in Old Compton Street, London.[5][14] Cinematographer Stephen Keith-Roach—who worked in other music videos such as Jamiroquai's "Virtual Insanity" and U2's "Discotheque"—was in charge of the photography.[14] The shoot involved the group dressed in winter coats, wandering around the studio against a green screen, interspersed with close-upcamera angles, so that the backdrop could be superimposed later.[57][58] To achieve the effect of the wind blowing slowly through their hairs, the group was requiered to lip-synch the song in double time while wind machines were on them.[5]

The music video features the group in Times Square in New York City with fast moving cars appearing around multi-coloured lights, appearing in various places around the city, either alone, with one other member, or as a quintet. The video is intercut with scenes of lovers experiencing moments of togetherness and closes with a deer wandering the streets, such a scene, according to the group's first official book Girl Power!, gave them a running gag all throughout the shoot—"Whenever anyone made a mistake it was, 'Oh deer'".[14] Sometimes the closing scene would not be shown on television due to the song fading out to an instrumental which lasts for forty seconds.

In the same book, Victoria Beckham wrote about the shoot: "I think '2 Become 1' is my favorite video. [...] It was really different to the other videos–shot entirely in the studio, with high technology and loads of effects. It was really weird having to sing passionately into the camera, I was feeling a right mug in front of all those people singing 'wanna make love to ya baby'."[14]

Media Info:

Format : AVI
Format/Info : Audio Video Interleave
Format/Family : RIFF
File size : 94.8 MiB
PlayTime : 3mn 53s
Bit rate : 3405 Kbps


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