"Check It Out" is a song performed by American rapper will.i.am and Trinidadian rapper Nicki Minaj. The song, written by will.i.am and Minaj, samples the 1979 hit single, "Video Killed the Radio Star" by The Buggles. After release, it debuted on the US Billboard Hot 100 at number 78 and number 48 on the Canadian Hot 100. It appears on Minaj's debut album, Pink Friday, though it was not released as a single from the album. The UK version also features additional vocals from will.i.am's close friend and British singer. Cheryl Cole.
Music Video Info:
A music video for the single was shot over the weekend of September 26 in a studio in Los Angeles director Rich Lee. In an interview with MTV News Will.i.am stated "You can expect to see a bunch of flyness as far as the outfits. When I say flyness, I’m talking about Nicki’s outfits. She’s looking super-duper fly and whatnot." Nicki also commented on the video shoot and its theme, stating "We’re doing almost like an ode to Japanese culture and Japanese anime. I’m obviously a big fan and I’ve joined forces with like the only boy that I know that’s also able to capture that culture." Ironically, the text that appears throughout the video is actually Korean rather than Japanese. A behind the scenes video was released along with the interview. Director Rich Lee said that the video had a "weird, futuristic Korean TV show" theme.
The music video for the single was released October 25, 2010. The video starts on a simple soundstage. A gentleman introduces the pair to an audience of women similarly dressed in black and sporting boxy sunglasses. As the song begins playing from a boom box, Nicki — wearing a creatively shaped teal, cream and mauve hat, blond wig and tan outfit — raps to the camera that she's a "savage/ Haters you can kill yourself." When the chorus arrives, so do two will.i.ams dressed in white jackets, striped shirts and black pants. Then two dancers, clad in futuristic clothing and goggles, begin grooving and suddenly multiply into five more clones all executing the same moves. The scene flips back to the camera featuring Nicki, and there's now only one will.i.am and two Nicksters. When the beat slows down for the song's bridge, Nicki is in a new outfit, a pink and white bodysuit with a black wig. Then will.i.am, who received flack for performing during the VMAs in what many described as black face, appears in what one could call "white face." The producer becomes a black and white cartoon, whose face is white but hair is black, as he rhymes "step up to my level need to grow a little taller." The video ends with Nicki and Will striking poses.
A video for the UK remix was produced, which includes Cheryl Cole dancing and striking poses with will.i.am and Minaj.Media Info:
Format : AVI
Format/Info : Audio Video Interleave
File size : 79.9 MiB
Duration : 4mn 12s
Overall bit rate : 2 659 Kbps
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