FEATURED MUSIC VIDEO

Friday, February 18, 2011

Usher Feat. Will.I.Am - OMG

Song Info:

"OMG" is a song by American recording artist Usher. The song features will.i.am, who also wrote and produced the song. It uses the auto-tune effect in several lines, as well as Jock Jams-esque sports arena chanting. It was released on March 22, 2010 as the first worldwide single off his sixth studio album, Raymond v. Raymond, and the fourth single overall, following the three US singles "Papers", "Hey Daddy (Daddy's Home)", and "Lil Freak". The song was met with mixed reception from critics, who criticized the use of auto-tune, but commended the song's dance and club vibe.

"OMG" topped the charts in Australia, Ireland, New Zealand, the United Kingdom and the United States. The song became his ninth number-one hit in the United States, making him the first 2010s artist to collect number-one singles in three consecutive decades. He became only the fourth artist of all-time to achieve that feat. Usher also became the third artist to have at least one number-one song from five consecutive studio albums. The song's choreography and dance-heavy accompanying music video has been compared by critics to that of "Yeah!". Usher performed the song live several times including on the ninth season of American Idol with will.i.am. He also performed the song as a part of a medley during his critically acclaimed performance at the 2010 MTV Video Music Awards. "OMG", was named the fifth best selling song of 2010, selling 3.8 million units.[1].The song sold 6,9 million copies worldwide during 2010[2]

Music Video Info:

Usher and will.i.am shot the video the weekend of March 6, 2010.[33] The video was directed by Anthony Mandler.[33] In an interview with Rap-Up, Mandler said about the concept of the video: "...The video is a spectacle. It really emphasizes what we love about Usher and the character and the icon that he is, and most importantly, it’s really a video that showcases his superstardom".[34] The video was released on March 30, 2010, on VEVO and AMTV.[35] According to Mandler, the original idea for the video was citing Max Headroom a fictional artificial intelligence character from 1980's British television and film.[36] The reference is made when Usher is seen on a flickering television at the beginning of the video.[36] Mandler specified, commeintng, "Max Headroom was always in his room," he continued, "this unidentifiable room, '80s shapes. I used that for inspiration."[36] Usher stated that he wanted to do something theatrical and fun, and that while will.i.am. brought the international sound, he wanted to bring the producer into his world, "working off of each other and playing off of each other as artists, but the cinematography would be artistic and incredible."[36] Mandler described the visuals in the clip as "Hitchcock-ian," as well as simply captuiring Usher in his element, as he said he wanted the R&B singer's talent to take over.

Media Info:


Format : AVI
Format/Info : Audio Video Interleave
Format/Family : RIFF
File size : 78.7 MiB
PlayTime : 4mn 42s
Bit rate : 2337 Kbps


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